ongoing
SparringA fixed appointment each month, reachable in between. For management teams who want someone to think along and push back — without setting up a project first.
Palma de Mallorca · since 2002
Brand, sales and technology —
from someone who has built all three.
I am Marco Lohmann. Over twenty years in agencies and my own companies, today an independent consultant and entrepreneur on Mallorca. You do not get a project manager and a ticket system — you get the person who does the work.
- 20+years of brand, sales and technology
- 470+projects for small and mid-sized companies
- 25+industries — from telecoms to trades
- 3languages: German, Spanish, English
As an independent consultant
Four fields.
One person responsible.
Most companies buy brand, sales and technology separately — then wonder why none of it fits together. I work on all three, because they either carry each other or block each other.
Request a conversation-
01
Brand and positioning
What you stand for, how people recognise you, and why anyone would choose you over the next best option. From the core to the tone — down to what your people actually say.
-
02
Sales and growth
Attention becomes enquiries, enquiries become meetings, meetings become orders. I look at the whole stretch, not just the advertising at the start.
-
03
Technology and AI
Tools that take work away instead of creating it. What can be automated, what is better left to people — and in which order to introduce it.
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04
Process and organisation
Routines that hold when things get busy. Who decides what, where the data sits, and what happens when someone is away.
Three ways to work together
fixed term
ProjectOne clear goal, one timeframe, one price. Positioning, relaunch, building a sales motion or introducing a tool — from analysis to go-live.
for a while
InterimI take on a role inside the company, usually two to four days a month. For an unfilled position or a handover that needs company.
How I work
Understand first.
Propose second.
- 01
First conversation
Free, about an hour. You describe the situation, I ask questions. By the end we both know whether it fits.
- 02
Analysis
I look at what is there: numbers, routines, presence, competition. No questionnaire marathon — conversations inside the company instead.
- 03
Proposal
A document you can put in front of your board: what to do, in what order, at what effort — and what it should achieve.
- 04
Delivery
If you want, I stay for it. Either myself or with people I have known for years. You keep one point of contact.
What you get
- One contact who is still there at go-live
- A reply within 24 hours, in German, Spanish or English
- Documents you can keep using without me
- An honest assessment, even when it argues against a contract
What it is not
- Not a presentation that looks good and commits no one
- Not a concept that ends on a shelf because nobody can deliver it
- Not tools you can no longer operate once I leave
- Not a minimum term that ties you to me
Own ventures
Six addresses,
one sender.
Consulting, software, web, product, app and property. All built and run by me — which is why I know what an idea costs before it earns anything.
newways.consulting
AI, process and brand as one system
Hybrid consulting agency from Palma de Mallorca. Technology and AI, process optimisation, marketing, sales and real estate for clients in Germany, Spain and Europe. Since 2002.
newways.suiteNew
CRM, ERP and projects in one tool
Built in-house and in daily use: clients, quotes, projects, time and receipts in a single interface — plus an assistant that prepares quotes and replies but never decides alone. Verifactu ready for Spain.
newways.webdesign
See the draft first, then decide
Fixed-price websites with the risk reversed: you see a finished draft before you pay. If you do not like it, it costs nothing. For mid-sized companies, law firms and hospitality.
SENYA
Comments become appointments
Instagram lead generation for offers people enquire about rather than buy. SENYA replies around the clock and hands qualified enquiries to sales.
marco-mallorca.com
Property advice on Mallorca
Independent advice on buying and selling homes and investment property. I review what the island offers, attend viewings and negotiate — in German, Spanish and English.
BeachPass
The quiet beach — live, before you set off
Free app for Mallorca: 60 beaches in a live feed with current occupancy, plus sand, weather, water and waves.
Contact
Straight to me —
no detour.
Consulting, software, a website or property: the same person ends up at the table. Write briefly what it is about — you will hear from me the same day.
